Netflix has been in trouble for a while now. Subscriptions are down, the stock price is tumbling, and the next season of Stranger Things won’t be out for years and even then, it will be the last one! Netflix’s plan to deal with this crisis and allay the fears of shareholders is to introduce a new cheaper tier that will be supported by ads. Today we have some more details about the new lower-priced Netflix subscription tier for you. Let’s check them out.
Netflix has announced via blog post that it is partnering with Microsoft to help it deliver ads to users of the new lower-priced tier. Microsoft’s new title is Netflix’s global advertising technology and sales partner.
The post from Netflix is very short and doesn’t contain many details about the plan or when we can expect it to launch, but it does show that things are advancing, and that Netflix is actively putting everything into place that will be needed to deliver the lower-priced plan. Netflix COO Greg Peters said:
“In April we announced that we will introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard, and premium plans. Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner.”
We have previously reported, however, that Reed Hastings, the CEO of Netflix has said he wants to see the new Netflix plan introduced before the end of the year.
Microsoft also announced the partnership on their own channels. Microsoft’s President of Web Experiences Mikhail Parakhin said:
“All ads served on Netflix will be exclusively available through the Microsoft platform. Today’s announcement also endorses Microsoft’s approach to privacy, which is built on protecting customers’ information.”
So, things are moving forward then and if you would like cheaper access to Netflix and don’t mind if that means having to watch ads, then good news is on the horizon. Make sure you don’t miss any Netflix updates by bookmarking our Netflix News Page and subscribing to push notifications.
